Ludovic Berthier

ONLYLYON Invest is the economic attractiveness program responsible for identifying, attracting, supporting and connecting the companies, skills and technologically or socially innovative solutions that enrich the region by meeting its needs, in order to ensure their successful establishment and long-term anchorage in the Lyon region, thereby contributing to a lasting positive impact on the region's ecosystems.

My role is to:
- Detect and support of European companies in their project to set up and invest in Lyon and its region, promotion of the agency and the services offered.

By accomplishing the following different tasks
- Target analysis and identification
- Direct prospection (phone, social networks)
- Promote the economic attractiveness of the Lyon and its region
- Create value with propositions and presentation to C-level profiles
- Support clients from the study to the operational implementation phase
- Search for investors for reindustrialization projects
- Aftercare: follow-up companies already established, detection of reinvestment projects
- Participate in the international trade fairs, conventions, conferences, networking (afterworks, business drinks)
- Building and leading a network of partners (lawyers, accounting firms, HR agencies and Only Lyon Ambassadors Networks)
- Economic diplomacy: embassies, economic departments, public agencies

Founded in 2016, the Franco-Spanish Business Club is an association under the French law of 1901, which brings together the main economic players in the region with an interest in the Franco-Spanish market.

Since June 2023, I've been co-managing the club as secretary.

Feel free to have a look at our website: https://clubdaffairesfrancoespagnol.com/

Since 1988, FOLAN is a French manufacturer of passive solutions for Optical Fiber networks: network cores, FTTx deployments, Data Centers,Smart Cities, Industries...

Main Objective:
- To develop new partnerships with the main key players (Operators, Integrators,Installers...) in the Telecom Sector in Southern European Countries and Romania creating value for them.
- To develop worldwide the NOKIA Key Account offering customized passive solutions for their projects

Main Duties:
- FTTx, Data Center, Smart Cities and Industries market
- Development of the Southern European markets (Spain - Portugal- Italy -Greece) and Romania
- Management of key accounts (operators and companies)
- Management and follow-up of tenders
- Customer technical support
- Prospection

Catalonia Trade & Investment offers export support services to Catalan companies through its network of 40 branches around the world.

At the Paris agency, my main objective is to support Catalonian companies to develop their business on the French market.

Tasks completed :
- Prospecting and business development : constructions of a qualified database, making contact and organizing appointment agendas, customer support during business meetings, sales follow-up and sales administration
- Involvement in the employees recruitment for Catalonian companies to support their growth on the French market.
- Involvement in investment and innovation projects and networking to detect opportunities for Catalonia.

Business Sectors: Food Industry, Wines and Spirits , subcontracting Industries ...

Management of various projects

Use of a specific methodology according to the missions.

Communication in Spanish with headquarters in Barcelona, ​​clients and colleagues in Paris.

During my time in Hyundai Motor España I was in charge of the following missions:

Update and development of the Hyundai Insurance
- Negotiation with an Insurance Brokerage company
- Action plan to increase contribution and policies in the aftersales area
- Update of the Hyundai Insurance support

Update and development of an Aftersales Marketing CRM Platform
- Update of the current sales speech
- Improvment of the current marketing campaigns

The main responsibility is to get new landlords and companies from the French and Belgian market and from the new open city in these countries to sign up to SPOTAHOME.

Take initiative and lead clients portfolio and help your team with the company´s clients.

Analyze and benchmark existing defects in our way of acquiring landlords

Work with the Property Acquisition team to identify strategies to increase both, the quantity and quality of our landlords and companies.

Turn the overall experience of landlords to set up priorities and create new opportunities.

Coordinate with other departments: Marketing and Operations in order to manage tasks more effectively.

Help to recruit new members to join your Spotahome´s Sales Team.

Develop/improve existing local supplier offer portfolio (about €1,8M) in term of net sales and profitability,
Turnover 2015/2016 evolution : + 19%
Turnover 2016/2017 evolution : + 21%

- Improve the offer in term of Exhaustivity, Competitivity, Availability, Quality, Visibility, Promotion
- Steer commercial performance review with local suppliers, with central region support

Analyze Spanish market (customer needs, suppliers panel, competition), give to central extended offer team, all relevant inputs in order to identify need for regional offer (vs local),

Propose a local offer development roadmap to central extended offer team.

Deliver agreed local offer roadmap (with central extended offer/Logistic/supplier support)

- Create & present a business case to central management team
- Create the local offer 4Ps mix

Product: Select the most relevant product in the portfolio, source the local supplier, negotiate best commercial conditions;

Price: build recommended retail price and discount grid

Promotion: Build with supplier support (and Marketing Department) a set of communication & Promotion tools ,Local Newsletter etc.

Place: Propose the most relevant logistic set up, in coordination with central logistic service and suppliers

- Run Part number creation process and local offer documentation.
- Assure its deployment within Renault Trucks networks

Cross fertilization of local best practices with other markets

Validate and develop current clutch portfolio strategy

Internal research

-Review current business ( sales, profitability, supplier trends)
-Swot analysis to identify strengths and weaknesses
-Map current offer vs market needs
-Identify Sales areas expectations

External Research

-Benchmark global competitors and spot market trends
-Analyze competitive product offering
-Understand Customer and network expectations
-Confirm current Pricing strategy ( kits vs seperate components)
-Identify new technologies trends (work with buyers and suppliers)
-Recommendations and roadmap

Elaborate an aftermarket strategy for aluminum wheels

Internal research
-Review current wheel business
-Challenge current market segmentation ( accessories vs genuine offer)
-Find out about current sales areas expectations ( focus on AME and SWE)
-Propose range extensions- provide a business case in order to support operational buyer ( RFQ)

External research

-Benchmark competitors
-Identify market trends
-Spot customer and network expectations
-Propose price positioning strategy

Strategy recommendations and action plan

-Management of the spare parts supply chain from Lyon to several countries in Europe and Asia

-Management of unexpected on the spare parts flows

-KPI with audio meeting and PWP presentation on the international flows

-Establishment of transport cost per months